Home cover stories are seasonally relevant campaigns highlighting newness, trend, & a highly curated assortment. They focus on changing perceptions, attracting new customers, & retaining existing customers.
Deliverables:
• Landing page design
• Traffic-driving site assets
• Paid social media ads
• CRM assets and content
• Creative concept mood boards
• On-set art direction
• CGI concept and art direction
I was invited to design the first digital Cyber Security Journal, plus desktop and mobile companions for the Bank of America Global Information Security department. I worked closely with the GIS project team and the Bank of America Content Studio to fulfill their goals and make certain this new brand would echo the corporate identity.
Role: Art Director - The Foundry 360 - Meredith
Client: Bank of America / Merrill Lynch
As a contract ACD at R.R. Donnelley, I led the digital creative team in designing and executing email campaigns for Albertsons and its banners, including Safeway, Vons, Jewel-Osco, and more. I managed the migration from Adobe to Salesforce, collaborating with the Albertsons UX team on module design, character counts, font selection, and image sizing, while providing design direction for daily and weekly deliverables.
Creative Director: Sean Johnston - Concept, creative brief, on-set art direction and design lead
I developed campaign creative from TV to social to email campaigns, building the brand identity to ensure that standards were maintained across all projects and platforms. I collaborated directly with Fox Sports talent, and FOX Sports creative plus external agencies and organizations.
Company: Stars Group - FOX Bet
Role: Design Director
This campaign introduced GAP Home Kids’ bed, bath, & décor exclusively at Walmart. I led simultaneous sets to art direct personality filled, colorful, energetic images and animated gifs for Walmart’s site and home social feed.
Creative Director: Sean Johnston - Concept, creative brief, on-set art direction and design lead
Photographer: Ian Hanson
Prop Stylist: Kaeja Korty
Lead Set Builder: Rosie Hanna
Soft Goods Stylist: Rebecca Sidor
Wardrobe Stylist: Jennifer Jones
I was invited to reinvigorate Chefman’s brand identity. I consulted with the team on the brand strategy, looking at their history, helping to define the values most important to them, and considering Chefman's place in the market.
I was asked to concept and direct a CAD 4 animated video for their ChefiQ Smart Cooker. This involved collaborating with Sinelab (3D animator), the in-house Design Director, marketing, and the company product sound team.
Company: Chefman
Role: Group Art Director
I was invited to elevate the magazine’s look and feel to create a coffee-table worthy keepsake. Larger issues, richer editorial, and premium paper. My goal is to create high-impact storytelling, and develop a cohesive visual language that captures authentic Western culture.
Company: Bonnier Corporation
Role: Group Creative Director
I led the redesign of Saveur with a bold, fresh look. Collaborating closely with the Editorial Director and Editor, we leveraged our consumer insights to reposition the magazine as a quarterly, targeting the growing food and travel market.
Company: Bonnier Corporation
Role: Group Creative Director
I was the Creative Director for Field & Stream, the world’s largest hunting and fishing magazine. This publication offered tricks, survival tips, hunting and fishing tactics, recipes, detailed test results of the newest outdoor gear, and award-winning hunting and fishing stories.
Company: Bonnier Corporation, Outdoor Group
Role: Group Creative Director, Outdoor Group
Outdoor Life is North America’s premier brand focused on hunting, fishing, and shooting sports.
I led a complete redesign of the magazine, rebuilding the core page architecture, grid system, typography, and visual hierarchy. The first issue featuring the new design set a record for both newsstand sales and advertising revenue.
Company: Bonnier Corporation, Outdoor Group
Role: Group Creative Director, Outdoor Group
Michael Sebastian, the Editor-in-Chief of Esquire, asked me to submit a redesign proposal that encompasses new fonts, grids, colors, and recommendations for photographers.
I have created a range of logos and icons for Walmart and the Bonnier brands, which are utilized in various mediums including print, digital, marketing, and events.
Company: Walmart & Bonnier Corporation
Role: Creative Director
