The Walmart Creative Studio partnered with the Sylvain design agency to create an innovative campaign called "Now Trending" that brought together the Home, Fashion, and Beauty departments. Our goal was to change people's perception of Walmart by showing how our style products, including apparel, home goods, and beauty items, can enhance their lives.
Working closely with the Sylvain team, we developed captivating videos and lifestyle photo shoots for the campaign. As part of the internal leadership team, I was involved in creating a unique Style Landing page and app on Walmart.com. This platform seamlessly connected the apparel, home, and beauty categories, all presented with our newly established Now Trending visual identity.
Creative Director: Sean Johnston
I worked directly with Sofia Vergara’s creative team to collaborate on staging photo-shoots with studio sets that showcased Sofia’s exclusive Walmart collection of bedding, soft goods, bathroom accessories, tabletop, tableware, bake ware, and outdoor summer products in the best possible light. As a leader, I spearheaded the design process with our internal team across all deliverables, which included landing pages, traffic drivers, and social feeds.
I provided art direction and collaborated with our editorial team, project managers, and CGI team to create 10x10 feet high-resolution background and floor graphics for Sofia's in-store displays. These displays were designed to showcase Sofia's tabletop product which is featured in over 100 Walmart stores, including their flagship store of the future.
Creative Director: Sean Johnston
Photographers: Ian Hanson, Sang An
We have a collaborative partnership with Drew Barrymore's creative team, wherein we provide photo-shoot art direction to ensure that the product images align with our landing pages and social media stills and videos needs. As an internal team member, I guide the design process across all deliverables, which are approved by Drew and our internal partners.
I also collaborated with our editorial team, project managers, and CGI team to create stunning 10x10 feet high-resolution background and floor graphics for Drew Barrymore's in-store displays ensuring that they would truly captivate the attention of shoppers. As the Creative Director for this project, I worked closely with our team to create an inspiring design that would showcase the Drew chair, and stowaway coffee table for Drew’s brand Beautiful. Our goal was to create a cohesive and engaging shopping experience for our customers. To achieve this, we closely followed our latest Drew photo shoot and incorporated the relevant themes, colors, and styles into our displays. We also considered current fashion trends and seasonal changes to ensure our displays were fresh and up-to-date.
Creative Director: Sean Johnston
General Mills fully funded the cost of these physical shipping boxes, which initially had a design that was deemed too busy and lacked Walmart's brand identity. I was assigned to lead a fast turnaround redesign to better represent our partnership. The redesigned shipping boxes now reflect the General Mills Platform called 'Class of Groundbreakers'.
My goal was to create a flexible design system for evergreen Home initiatives. The aim was to align with the overarching brand identity and grid system, while creating a consistent look and feel for the home category. Departments under this scope include Furniture, Cooking & Dining, Decor, Arts & Crafts, Bed & Bath, Home Management.
Creative Director: Sean Johnston
I was asked to deliver an enhanced in-store shopping experience showing an exciting new assortment of coffee makers that current Walmart shoppers & non-shoppers do not expect Walmart to carry.
Creative Director: Sean Johnston
Original storyboard concept
Second round storyboard concept
I collaborated with the Home department design team to develop and execute visually captivating graphic applications for a range of campaigns. By utilizing the Kargo product platform, we were able to create engaging advertising experiences that left a lasting impact on consumers, going beyond the initial impression and capturing their attention.
Creative Director: Sean Johnston
I developed a new visual identity concept for Walmart's Spring campaign that successfully aligned with the core brand's color identity and the season. As the Creative Director, I wanted to ensure that the concept not only captured the essence of Walmart's brand, but also embraced the vibrant and refreshing spirit of Spring.
Creative Director: Sean Johnston
After Effects: Andrei Dan