NOW TRENDING Style – XCAT – home, fashion, beauty

The Walmart Creative Studio partnered with the Sylvain design agency to create an innovative campaign called "Now Trending" that brought together the Home, Fashion, and Beauty departments. Our goal was to change people's perception of Walmart by showing how our style products, including apparel, home goods, and beauty items, can enhance their lives.

Working closely with the Sylvain team, we developed captivating videos and lifestyle photo shoots for the campaign. As part of the internal leadership team, I was involved in creating a unique Style Landing page and app on Walmart.com. This platform seamlessly connected the apparel, home, and beauty categories, all presented with our newly established Now Trending visual identity.

Creative Director: Sean Johnston

Sofia Vergara Home – exclusively at Walmart

I worked closely with Sofia Vergara’s creative team to stage photo shoots highlighting her exclusive Walmart collection, including bedding, soft goods, tabletop, and outdoor products. I led the design process with our internal team across all deliverables, including landing pages, traffic drivers, and social feeds.

I also provided art direction and collaborated with the editorial, project management, and CGI teams to create high-resolution background and floor graphics for Sofia's in-store displays, featured in over 100 Walmart stores, including their flagship store of the future.

Creative Director: Sean Johnston
Photographers: Ian Hanson, Sang An

DREW BARRYMORE Home – exclusively at Walmart

I provide art direction to ensure product images align with landing pages and social media content. I guided the design process for all deliverables, approved by Drew and internal partners. I also collaborated with editorial, project management, and CGI teams to create 10x10-foot high-resolution graphics for in-store displays. As Creative Director, I led the design of displays featuring the Drew chair and stowaway coffee table for her Beautiful brand, ensuring a cohesive and engaging shopping experience.

Creative Director: Sean Johnston

General Mills / WALMART / BOXTOPS – SHIPPING BOX redesign

General Mills fully funded the cost of these physical shipping boxes, which initially had a design that was deemed too busy and lacked Walmart's brand identity. I was assigned to lead a fast turnaround redesign to better represent our partnership. The redesigned shipping boxes now reflect the General Mills Platform called 'Class of Groundbreakers'.

WALMART HOME – EVERGREEN DESIGN system

My goal was to create a flexible design system for evergreen Home initiatives. The aim was to align with the overarching brand identity and grid system, while creating a consistent look and feel for the home category. Departments under this scope include Furniture, Cooking & Dining, Decor, Arts & Crafts, Bed & Bath, Home Management.

Creative Director: Sean Johnston

IN-STORE TV WALL

I was asked to deliver an enhanced in-store shopping experience showing an exciting new assortment of coffee makers that current Walmart shoppers & non-shoppers do not expect Walmart to carry.

Creative Director: Sean Johnston

KARGO

I collaborated with the Home department design team to develop and execute visually captivating graphic applications for a range of campaigns. By utilizing the Kargo product platform, we were able to create engaging advertising experiences that left a lasting impact on consumers, going beyond the initial impression and capturing their attention.

Creative Director: Sean Johnston

SPRING VIZ ID CONCEPT

I developed a new visual identity concept for Walmart's Spring campaign that successfully aligned with the core brand's color identity and the season. As the Creative Director, I wanted to ensure that the concept not only captured the essence of Walmart's brand, but also embraced the vibrant and refreshing spirit of Spring.

Creative Director: Sean Johnston
After Effects: Andrei Dan