Outdoor Life is North America’s premier brand focused on hunting, fishing, and shooting sports. The audience relies on the brand for expert tips and skills that will make them better outdoorsmen; unbiased reviews of the gear they use; and thrilling adventure stories about life in the wild.

In February 2012, I executed a full redesign of the magazine. The art and editorial team completely rebuilt the core page structure, grid, fonts and type hierarchies for the entire magazine, including revamping all front- and back-of-book sections. The first new look issue broke the record for newsstand and advertising sales.

Company: Bonnier Corporation, Outdoor Group
Role: Group Creative Director, Outdoor Group