I was invited to reinvigorate  Chefman and ChefiQ and create a new brand identity. I consulted with the Chefman team on the brand strategy, looking at their history, helping to define the values most important to them, and considering Chefman's place in the market.Chefman wanted a visual personality that would reflect its robust brand and ultimately engage with a new audience. Along side the rebrand one of my first projects was to concept and direct a CAD 4 animated video for their ChefiQ Smart Cooker which involved collaborating with Design Director, marketing, and the company product sound team. 

Company: Chefman

Role: Group Art Director