I was the Creative Director for Field & Stream, the world’s largest hunting and fishing magazine, delivering extensive how-to, and compelling stories. The magazine offers tricks, survival tips, hunting and fishing tactics, recipes, detailed test results of the newest outdoor gear, and award-winning hunting and fishing stories.

When re-designing Field & Stream I completely re-thought the sections and re-built the pages from the ground up. I incorporated a new grid so layouts had more variety to accommodate any editorial approach. I introduced new fonts, new navigation icons, a new color system, consistent looks for sidebars and spot-writer illustrations. The aim for the new design was to make it cleaner, and more modern.

Company: Bonnier Corporation, Outdoor Group
Role: Group Creative Director, Outdoor Group