Home cover stories are seasonally relevant campaigns highlighting newness, trend, & a highly curated assortment. They focus on changing perceptions, attracting new customers, & retaining existing customers.

Deliverables:

• Landing page design

• Traffic-driving site assets

• Paid social media ads

• CRM assets and content

• Creative concept mood boards

• On-set art direction

• CGI concept and art direction

I was invited to design the first digital Cyber Security Journal, plus desktop and mobile companions for the Bank of America Global Information Security department. I worked closely with the GIS project team and the Bank of America Content Studio to fulfill their goals and make certain this new brand would echo the corporate identity, using their fonts, color palette, and supporting imagery. This is the first of three supporting digital initiatives I will produce for the Bank of America / Merrill Lynch. 

Role: Art Director - The Foundry 360 - Meredith
Client: Bank of America / Merrill Lynch

As a contract ACD at R.R. Donnelley, I led the digital creative team in designing and executing email campaigns for Albertsons and its banners, including Safeway, Vons, Jewel-Osco, and more. I managed the migration from Adobe to Salesforce, collaborating with the Albertsons UX team on module design, character counts, font selection, and image sizing, while providing design direction for daily and weekly deliverables.

Creative Director: Sean Johnston - Concept, creative brief, on-set art direction and design lead

I developed campaign creative from TV to social to email campaigns, building the brand identity to ensure that standards were maintained across all projects and platforms. I collaborated directly with Fox Sports talent, and FOX Sports creative plus external agencies and organizations.

Company: Stars Group - FOX Bet

Role: Design Director

I was invited to reinvigorate  Chefman and ChefiQ and create a new brand identity. I consulted with the Chefman team on the brand strategy, looking at their history, helping to define the values most important to them, and considering Chefman's place in the market.Chefman wanted a visual personality that would reflect its robust brand and ultimately engage with a new audience. Along side the rebrand one of my first projects was to concept and direct a CAD 4 animated video for their ChefiQ Smart Cooker which involved collaborating with Design Director, marketing, and the company product sound team. 

Company: Chefman

Role: Group Art Director

Company: Bonnier Corporation
Role: Group Creative Director

I was the Creative Director for Field & Stream, the world’s largest hunting and fishing magazine, delivering extensive how-to, and compelling stories. The magazine offers tricks, survival tips, hunting and fishing tactics, recipes, detailed test results of the newest outdoor gear, and award-winning hunting and fishing stories.

When re-designing Field & Stream I completely re-thought the sections and re-built the pages from the ground up. I incorporated a new grid so layouts had more variety to accommodate any editorial approach. I introduced new fonts, new navigation icons, a new color system, consistent looks for sidebars and spot-writer illustrations. The aim for the new design was to make it cleaner, and more modern.

Company: Bonnier Corporation, Outdoor Group
Role: Group Creative Director, Outdoor Group

Saveur is the ultimate guide for passionate cooks and culinary explorers. I led the redesign of Saveur with a bold, fresh look—the first major revamp since 2008. Collaborating closely with the Editorial Director and Editor, we leveraged our consumer insights to reposition the magazine as a quarterly, targeting the growing food and travel market.

Company: Bonnier Corporation
Role: Group Creative Director

Outdoor Life is North America’s premier brand focused on hunting, fishing, and shooting sports. The audience relies on the brand for expert tips and skills that will make them better outdoorsmen; unbiased reviews of the gear they use; and thrilling adventure stories about life in the wild.

In February 2012, I executed a full redesign of the magazine. The art and editorial team completely rebuilt the core page structure, grid, fonts and type hierarchies for the entire magazine, including revamping all front- and back-of-book sections. The first new look issue broke the record for newsstand and advertising sales.

Company: Bonnier Corporation, Outdoor Group
Role: Group Creative Director, Outdoor Group

Michael Sebastian, the Editor-in-Chief of Esquire, asked me to submit a redesign proposal that encompasses new fonts, grids, colors, and recommendations for photographers.

Sean specializes in creating graphic artwork through a combination of collage and print techniques. With a seamless integration of digital and analogue methods, he produces ideas that delve into the realms of graphic form, drawing, and photography. Sean's creative process involves the application of mixed media, including collage, acrylic paint, black ink, typography, and digital design.

Exhibitions: The Athenaeum of Philadelphia – Paper Trails, Collage Philadelphia